(If you missed our first interview with SVhk, check it here, and see how PandaForm organizes idea submissions for Asia Social Innovation Award.)
Here comes our second customer story: an SEO company use PandaForm to collect client data. We’re glad to have Shivam with us, and talk bout how they run an SEO business and how PandaForm assists.
Vanessa: Hi, Shivam, nice to meet you. Could you give us a short introduction your company?
Shivam: Hi, Vanessa. We own a group of SEO websites – www.seopencil.com (which primarily picks up outsourced SEO work from consultants and agencies), www.fountainheadseo.com (Customized SEO platform – we’re redoing the site, and it should be up next week), and www.rankgeek.com (which is a platform on which we bring together our newest SEO offerings and have a high level of detail in reporting and research). We’ve been in the realm of SEO for close to 5 years now, and have an internal team of over 100 writers and 20 techies who specialize in various areas of Search marketing. We’re headquartered in India with offshore teams in the USA, Philippines, Pakistan, and Romania.
Vanessa: Why do you use PandaForm? What do you use it for?
Shivam: We were looking for a solution to conveniently collect client data. We were using a server-based solution earlier and wanted to move to a web-based one, when we came across Pandaform. Currently at use on www.rankgeek.com and a couple of other client sites, we plan to integrate all of our sales processes through Pandaform once you have logic-enabled forms active!
Vanessa: How did you handle that work before using Pandaform? Does PandaForm help?
Shivam: We had a combination of form plugins on WordPress, and a Jetpack based WordPress solution earlier. Pandaform, being accessible online, allows us to make maintenance on our servers without needing to lose out on sales. The ability to make changes on the form without touching the site’s backend allows us to keep tweaking to make our forms better. And the best part is that the data is all available online.
Vanessa: Last but not least, share us some insights of SEO business? And what makes your company outstanding?
Shivam: Online businesses of today are at a phase where instant client engagement and rock-solid processes are being taken for granted by customers. No client would wait for a couple of days for a response, and would immediately walk away if he sees that the business isn’t backed up by a process that is verifiable at every phase. And with micro-task websites becoming immensely popular, getting a client to pick out a customized solution in the field of SEO has become tougher than before. But that said, a client would anyday pay a premium if he sees that the money is being put to good use and that the deliverables are being met / exceeded. That is what we focus on in our companies. To make sure that we always offer the best to our customers and maximize the return on their investment with us, we have a full-time research team which keeps experimenting with newer ways of optimizing a client website.
We believe in investing in tools, and that is one more value add-on we offer to customers – reports of all kinds included in their SEO package so they can just focus on sales. We invest on our staff and have constant training and mentorship at work. We don’t believe in outsourcing core operations, and that shows up in the results we generate. All said, the world of online business is at an exciting juncture – with mobile, app, and cloud technologies juxtaposing onto core processes. Exciting times lie ahead!
Let’s thank Shivam for sharing. How about you? Do you have any experience that you’re itch to share with us? Don’t hesitate, just drop me a line!